Email marketing - the Basics
Email marketing including E-newsletters is an essential part of the digital marketing mix. It is an economical and highly accountable way to reach your target audience.
You are probably familiar with the sentence ‘right-click here to download images’. As default both the software and web based email clients strip out the images. This can have a negative effect on your call to actions and the clicks through to the website. We have vast experience in optimising the design for email marketing. The email marketing platform that we use allows us to view the email across all the different email clients i.e. Outlook, Hotmail, Gmail and Yahoo. We use this tool to test and refine the design of the newsletter.