SEO - The Basics
To achieve high search engine rankings, certain features of your website must be optimised to make the site as search engine friendly as possible.
Search Engine Optimisation or SEO is the art of promoting a website to search engines through creating optimised pages and content and working to build the reputation of these pages and your brand online. Just like in the world outside, search engines like Google want to give exposure to the best, most innovative and most popular people and organisations.
Your online reputation is built on the views of others and Google looks across the web to find out exactly who is linking to your pages and what they have to say. Beyond this we can work with you on an on-going basis to grow your online networks and build links from sites across the web that have an interest in the things you do.